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LakiPay has introduced the Gifter platform through its LakiRemit service, offering Ethiopian content creators a cost-effective alternative to global social media monetization. The solution reduces transaction fees by 90% compared to platforms like TikTok, allowing creators to receive nearly 95% of gift values with funds deposited into local bank accounts in under 30 seconds.
TikTok’s live gifting system deducts approximately 50% – and up to 70% in some cases – from creators’ earnings. Viewers purchase coins to send virtual gifts, which creators redeem as diamonds and convert to cash, often resulting in significant revenue loss.
Habtamu Tadesse, LakiPay’s CEO, highlighted the issue: “Ethiopian creators forfeit up to half their income to platform commissions.” Gifter eliminates this by enabling direct gifting via a creator’s LakiRemit link, shared during live streams or in profiles, maximizing retention and accessibility.
Gifter works everywhere in Ethiopia’s digital payment world:
- Banks: Commercial Bank of Ethiopia, Oromia Bank, Awash Bank, Bank of Abyssinia, Ramis Bank (Zemen Bank joining soon).
- Fintechs: Telebirr, M-Pesa, CBE Birr.
- International: Visa and Mastercard for diaspora fans.
Whether you’re gifting from Addis, the US, or Europe, it’s smooth and secure. LakiRemit has NBE regulatory approval and INSA security certification, so you can trust it like your bank app.
TikTokers Ethiopaparazi (@ethiopaparazi) and FIYONA (@filivefilivefi) are brand ambassadors. FIYONA received a check for 3 million 100 hundred thousand birr(3.1 million) on Thursday evenings LakiRemit and Gift platform launch.